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I've enjoyed working with Miroslav in many engagements as a team member. His infinite UX research knowledge is astonishing and is simply refreshing. His humanitarian outlook on life helped craft an amazing culture at our firm. Not a day goes by where I'm not impressed by his work and influence on our team! Honored to have the opportunity with him.
Miroslav is a versatile, organized, thoughtful researcher. I have enjoyed immensely working with him. He's demonstrated that he does the work out of passion rather than simply making money and has become really important to our organization.
Miroslav ran UX testing for a new website and SaaS product that I created. As a solo founder building a new product as a side gig, I need to know when to ask for help and bring in a professional - this was one of those times. Miroslav conducted user interviews and provided me with a list of recommendations as a final deliverable - and the results blew me away! He was able to understand my product quickly and use his expertise to ask my users the right questions to uncover holes in my UX design. I have been able to apply a variety of changes to make my product easier to use, and even got some ideas for new features to build out in the future. I would highly recommend Miroslav to anyone looking to get some clear, honest feedback on their site/product.
Building a product shouldn’t feel like throwing darts blindfolded. I help startups, entrepreneurs, and product teams get real feedback on your idea, website, or app—so you can confidently create what your market actually needs. Tracking key metrics? Covered— no more drowning in spreadsheets.
For over 5 years, I’ve had the joy of leading research that’s powered products in gaming, e-commerce, digital communities, SaaS for health enthusiasts, and even LGBTQ+ social services. How? By blending behavioral science and data storytelling to turn findings into actionable insights.
Born in Bulgaria (the land of yogurt), educated in the Netherlands (windmills, bikes, dykes), and now soaking up the sun in Lisbon. With experience across the USA and Europe, I’m offering you RaaS—Research as a Service. Let’s make your next product a user favorite!
I use a human-centered and data-informed approach to map customers’ behaviors, needs, and motivations through a range of qualitative and quantitative techniques: usability testing, ethnography, surveys, interviews, journey maps, heuristic evaluation etc. I work in sprints following Agile and Lean, but I can also devote time to exploratory research. I get excited about UX projects where I can leverage mixed methods to provide actionable insights that have a real human impact on product and business direction.
Challenges and goals are unique. That's why, I will take the time to listen and understand you.
To assess a problem, unravel root causes or discover opportunities, I will collect and analyze data.
Generate and categorize solutions though brainstorming sessions and creative workshops.
Plan ways to execute solutions by engaging stakeholders, building prototypes or conducting tests.
Execute and evaluate planned activities. Experiment with several steps, monitor results and refine when needed.
Celebrate deliverables such as creative sessions, heuristic reviews, personas, research syntheses, dashboards etc.
Reach out for any inquiries and I’d be happy to follow up. We can also connect on social media.
Fun facts: I can give you compliments in Bulgarian, English, Dutch, and Portuguese; I love training jiu-jitsu and calisthenics.
Mixed-Methods UX Researcher
